Bottega Veneta’s Fall/Winter 2015-2016 campaign brought a bright, vintage-inspired energy to the brand’s signature understated luxury. Models Anna Cleveland and Freddy Drabble posed in a drab yet fabulously retro setting, giving the campaign a playful, nostalgic charm. Photographed by Juergen Teller, the imagery felt simultaneously casual and meticulously composed.
It is colorful, nostalgic, and effortlessly chic.
Retro Setting
The campaign leaned into vintage aesthetics, with muted backdrops and carefully chosen props that evoke a past era. Clothing and styling contrasted with the subdued environment, making each look pop with subtle elegance.
Models and Styling
Anna Cleveland and Freddy Drabble brought a relaxed, confident energy to the shoot. Fashion editor Katie Grand curated outfits that balanced classic Bottega Veneta minimalism with whimsical retro details. Hair by Syd Hayes added polish without overpowering the concept.
Why It Works
The campaign succeeds because it pairs brand refinement with playful storytelling. The use of retro elements, dynamic models, and Juergen Teller’s signature photographic style created images that feel modern yet timeless.
The overall mood was clear. Bright, playful, and effortlessly sophisticated.
Credits
Brand: Bottega Veneta
Season: Fall/Winter 2015-2016
Models: Anna Cleveland, Freddy Drabble
Photographer: Juergen Teller
Fashion Editor: Katie Grand
Hair: Syd Hayese
Category: Advertising Campaign / Print Campaign
Campaign: Bottega Veneta Fall Winter 2015-2016
Models: Anna Cleveland, Freddy Drabble
Photographer: Juergen Teller
Fashion Editor: Katie Grand
Hair: Syd Hayese
