Marc Jacobs taps an eclectic cast to model the brand’s signature whimsy and edge for its new spring 2024 ads. Shot by longtime collaborator Juergen Teller, campaign stars like Dakota Fanning, FKA Twigs and Lila Moss bring vibrant authenticity while carrying the latest shoulder bags and platform boots.
The relaxed SoHo shoot location nods to the campaign’s blend of Jacobs’ downtown New York roots and evolving future. Stylist Alastair McKimm keeps the vibe irreverent, dressing the talents in punchy patchwork denim, oversized coats and even selecting the viral Kiki Boots to inject quirky flair.
While Jacobs himself poses among his contemporary muses, newer faces like model-of-the-moment Moss feel right at home beside Fanning and arthouse darling FKA Twigs. Each subject channels effortless confidence and personality, connecting the brand’s heritage to its fresh vision.
