Fashion campaign inspired by iconic mid-2000s looks, such as Mean Girls and mall fashion. No jeans under dress, but Marc Jacobs and Blumarine embrace the trend. Captured by Petra Collins, styled by Lotta Volkova. Cool girl takeover.
FASHION

Heaven by Marc Jacobs x Blumarine Collab for a Mid 2000’s Moment

They didn’t go with the jeans under the dress look for whatever reason. But they did pull what seems inspiration from some iconic mid 2000’s looks that have been circulating back into style. A la Mean Girls, mall looks from 2005 etc. A quick journey from cringe to fun has taken over and Heaven by Marc Jacobs and Blumarine are tapping into that.

The campaign is captured by one of my favorite creatives Petra Collins with styling by Lotta Volkova. Cool girl takeover for sure.

But will they come out with a flip phone? To slam and/or throw?

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