Con una mossa sorprendente ma appropriata, Sarah Burton, ex stilista di Alexander McQueen, è stato nominato nuovo direttore creativo di Givenchy. Conosciuta per la sua straordinaria permanenza presso McQueen, where she not only preserved but expanded the visionary legacy of the late Lee Alexander McQueen, Burton’s appointment marks a poignant return to the house where her mentor once left a profound impact. Her first collection for Givenchy is expected to debut during the Fall/Winter 2025 season, setting the stage for what promises to be an exciting new chapter for the French fashion house.
Burton’s appointment comes with a touch of history and sentimentality. From 1996 a 2001, McQueen himself served as chief designer at Givenchy, with Burton working closely alongside him. This shared legacy adds a romantic layer to her new role, as Burton steps into the position her former mentor once held. It’s a full-circle moment that highlights the enduring influence of McQueen’s vision on the fashion world, even years after his passing.
“It is a great honour to be joining the beautiful house of Givenchy; it’s a jewel,” Burton expressed upon the announcement of her new role. “I am so excited to be able to write the next chapter in the story of this iconic house and to bring to Givenchy my own vision, sensibility, and beliefs.”
Burton’s journey with Alexander McQueen began in 1997, and over the years, she became an integral part of the brand’s identity. After McQueen’s death in 2010, she was appointed as the creative director, where she led the house with a delicate balance of reverence for McQueen’s legacy and her own innovative flair. Known for her meticulous craftsmanship and a deep understanding of narrative in fashion, Burton’s designs often blur the lines between clothing and art, with collections that have ranged from the ethereal to the dramatically avant-garde.
At Givenchy, Burton will succeed Matthew M. Williams, whose streetwear-inspired approach brought a different edge to the house. Burton’s arrival is expected to steer Givenchy in a direction that honors its heritage while infusing it with her own brand of poetic elegance. The industry is already buzzing with anticipation, eager to see how Burton will reinterpret Givenchy’s storied legacy through her distinct lens.
Givenchy, founded by Hubert de Givenchy in 1952, has always been synonymous with elegance, sophistication, and timeless style. Under Burton’s leadership, the fashion world is eager to see how she will balance the house’s classic codes with her signature touch of modern romanticism. Her ability to merge historical references with contemporary relevance could provide the perfect formula for revitalizing the brand in today’s ever-evolving fashion landscape.
As Burton prepares to unveil her first collection in 2025, all eyes will be on Givenchy. Her appointment not only symbolizes a new beginning for the house but also a celebration of the creative legacy she continues to honor and expand. With a career deeply intertwined with one of fashion’s most iconic figures, Burton’s role at Givenchy is more than a new job—it’s a homecoming and an opportunity to forge a new path for a house defined by its past yet poised for the future.
