There is a moment every September when fashion decides we should all abandon the city and become extremely attractive people who own horses.
Massimo Dutti is not quite going that far for Fall 2026, but its latest editorial, “Raw & Untamed,” certainly makes a compelling argument for leaving the pavement behind. The Spanish label takes its fall wardrobe into open fields and along a rugged coastline, where the sky is doing most of the lighting and the wind is apparently part of the styling team.
Karolina Spakowski fronts the story, photographed by Ed Martin, wearing a wardrobe that manages to stay remarkably composed while everything around her looks slightly less interested in behaving.
That tension is what makes the images work.
The clothes are polished. The setting is not.
There are tailored jackets, long coats, substantial knits and wide trousers, but they do not look like they have been dropped into the landscape by accident. They feel like clothes for someone who might actually spend a day outside and still want to look good when they eventually end up somewhere with a bar.
Which brings us to the knitwear.
Massimo Dutti leans heavily into the kind of sweaters that make fall people lose all remaining restraint. A Fair Isle-style knit is paired with a long dark skirt, while an oversized argyle sweater brings a little more graphic energy into the collection. Another look layers a loose dark sweater over a crisp white shirt and wide trousers. It is familiar, but the proportions keep it from feeling like a costume version of “autumn.”
The outerwear follows the same logic. A roomy navy jacket, long neutral coat and structured gray blazer give the collection its backbone, while knee-high boots, scarves and beanies make the whole thing feel considerably more prepared for bad weather than the average fashion editorial.
Spakowski’s hair blowing across her face helps, too.
It is a small thing, but it keeps the pictures from becoming too perfect. The landscape gets to interfere. The clothes have to move. The model has to move. Suddenly this is not just a collection of carefully arranged garments against a pretty background. It looks like someone might actually be wearing them.
And that is probably the nicest thing about “Raw & Untamed.”
It does not interpret “untamed” as an excuse to put everyone in distressed leather and call it a day. Massimo Dutti stays firmly within its world of tailoring, knitwear and elevated basics. The wilderness is mostly a setting, not a personality transplant.
There is something almost funny about how aspirational the whole thing is. You look at these photographs and briefly believe that autumn will involve windswept walks, perfect coats and dramatic coastlines rather than standing in a grocery-store parking lot wondering why your umbrella has turned inside out.
But fashion is allowed to lie a little.
Sometimes the fantasy is the point.
And if Fall 2026 is asking us to go outside, Massimo Dutti at least wants us to bring a very good coat.
