There is minimalism, and then there is Alaïa minimalism. The kind that does not whisper so much as it stares you down politely until you understand the assignment. In the Summer-Fall 2026 Archetypes campaign, Hailey Bieber steps into that world with the kind of ease that makes restraint look like a flex.
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Versace S/S 2021 Campaign
Versace enlists familiar faces Kendall Jenner, Mona Tougaard, Hailey Baldwin Bieber, and Precious Lee. All captured by acclaimed fashion photographers Mert & Marcus. See the Versace Campaign below: