Prada’s Spring Summer 2026 campaign does not just present clothes. It questions the act of looking at them. Starring Hunter Schafer, Liu Wen, Carey Mulligan, and John Glacier, the campaign feels like stepping inside a fashion thought bubble, clever, conceptual, and quietly playful. Created in collaboration with American artist Anne Collier and photographed by Oliver Hadlee Pearch, the imagery turns advertising into its own subject. Prada is not selling fantasy here. It is dissecting it.