There is minimalism, and then there is Alaïa minimalism. The kind that does not whisper so much as it stares you down politely until you understand the assignment. In the Summer-Fall 2026 Archetypes campaign, Hailey Bieber steps into that world with the kind of ease that makes restraint look like a flex.
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Kaia Gerber Doesn’t Get Mugged in Alaia | Alaia S/S 2023 Campaign
That is a Clueless reference, not a threat. It was fitting due to the latest Alaia Spring/Summer 2023 Campaign be shot in what could be interpreted as an LA ally. Maybe a self aware moment? Or glamorizing poverty? Maybe both or neither? All captured by fashion photographer Tyrone Lebon, See the campaign below:
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Calvin Klein F/W 2016.17 ft. Mark Maceachen
Golden haired male model Mark Maceachen is featured in the lates F/W 2016 campaign for Calvin Klein. The add campaign shows him drenched in a metallic coat and of course the signature underwear shot. All captured by photographer Tyrone Lebon. See the campaign below:
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Gigi Hadid for the Topshop F/W 2015-2016 Campaign
Topshop just found its new muse, and yes, it is Gigi Hadid. For the F/W 2015-2016 campaign, she steps in with that rare combination of approachability and star power. Photographed by Tyrone Lebon, the shoot is the kind of effortless cool that makes you want to copy every look and move to your nearest Topshop immediately.
