Maja Salamon takes a surreal tumble into fashion fantasy in this whimsical editorial shot by Alessio Pozzi for the October 2015 issue of Numéro. It is playful, a little absurd, and completely self-aware. The kind of shoot that knows fashion can be serious, but chooses not to be.
High Fashion Meets Controlled Chaos
At the center of it all is Maja, collapsing, lounging, or mid-fall in looks that feel intentionally offbeat. And then there are the bright pink Crocs. Yes, Crocs. Styled not as a joke, but as a statement. It should not work, which is exactly why it does.
There is a push toward exaggeration here. Proportions feel slightly off, poses feel a bit too dramatic, and that tension creates something memorable. It is fashion leaning into humor without losing its edge.
Styling and Mood
Fashion editor Belén Casadevall builds a world that feels equal parts polished and chaotic. Structured garments meet unexpected styling choices, giving the shoot its off-kilter charm. Hair by Alessandro Rebecchi and makeup by Marie Duhart keep things elevated, balancing the playful concept with clean beauty looks.
The mood is light but intentional. Nothing feels accidental, even when it looks like it might be.
Key Impressions
Standouts include moments where Maja appears mid-collapse, frozen in time, and shots where the pink Crocs steal the scene without apology. There is a sense of movement throughout, like each frame is part of a larger, slightly ridiculous narrative.
Verdict
This editorial is playful, strange, and completely charming. Maja Salamon delivers whimsy with confidence, turning unexpected styling into a full fashion moment. It is proof that sometimes the most memorable looks are the ones that do not take themselves too seriously.
Credits
Photographer: Alessio Pozzi
Model: Maja Salamon
Fashion Editor: Belén Casadevall
Hair: Alessandro Rebecchi
Make-up: Marie Duhart
Publication: Numéro, Issue #167, October 2015
Category: Editorial / Fashion Photography
See the series below:
Magazine: Numéro #167 October 2015
Model: Maja Salamon
Photographer: Alessio Pozzi
Fashion Editor: Belén Casadevall
Hair: Alessandro Rebecchi
Make-up: Marie Duhart
