Some collections shout. Some whisper. Issey Miyake’s Fall/Winter 2025 hums, a low, beautiful note that lingers long after the final frame. Shot by Jamie Hawkesworth, the campaign places model Betsy Gaghan in a serene European backdrop, somewhere between sculpture and daydream. She is caught mid-thought, mid-motion, mid-something, and that is exactly the point.
Styled by Brian Molloy, with Gary Gill on hair and Lucia Pica on makeup, the visuals lean into what can only be called “elevated in-betweenness.” There is a lived-in surrealism here, a sense that you’ve seen this before but maybe only in a dream you cannot fully recall. The inspiration comes from Austrian artist Erwin Wurm, whose work often plays with perception, distortion, and the sly humor of form. The collection’s title, [N]either [N]or, plants its flag squarely in the territory of the undefined.
The clothes are not interested in answers. Dresses ripple like captured sound waves. Sleeves stretch, shrink, and dissolve into unexpected shapes. Silhouettes fold in on themselves in a way that feels both organic and slightly off-kilter, as though the fabric decided mid-wear to become something else entirely. It is fashion in flux, a kind of wearable question mark.
This is not ambiguity for ambiguity’s sake. It is an open invitation. The garments resist a single definition, which is precisely what gives them power. Softness coexists with structure, whimsy lives alongside precision. A coat might be draped traditionally or swung over the shoulder like a cape. A dress might billow with movement or fall into a straight, architectural line. The wearer decides.
Issey Miyake’s Fall 2025 is a reminder that the middle spaces are not voids. They are rich, layered, and filled with possibility. Here, in the in-between, beauty does not just exist. It thrives.
Season : Fall/Winter 2025
Photographer : Jamie Hawkesworth
