Alexander McQueen’s Pre-Fall 2025 campaign captures the spirit of Soho, London, with a moody shoot by Theo Sion at the historic Coach & Horses pub.
The collection sharpens McQueen’s signature contrasts—structured tailoring meets sensual detail. Highlights include puff-sleeved mini dresses, broad-shouldered coats, plaid jackets with exaggerated ruffles, and metallic tops styled with grit and glamour. Military precision is softened by lace-trimmed skirts and layered textures.
Soho icons Florence Joelle and Soho George appear throughout, grounding the campaign in local character and authenticity. More than a setting, Soho becomes the pulse of the story—alive with legacy, rebellion, and style.
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